ORGANISATION OF FAM TRIPS
Planning and organising promotional trips for groups of buyers in the conference and events industry
Organising fam trips to enable association, corporate and agency buyers and press to get to know an events destination, its venues and its professionals.
Activities included:
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providing creative input to the event programme
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producing promotional messages
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sending marketing e-mails to potential clients listed on a specialised database
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checking buyer interest in taking part and availability
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selecting the venues to be visited
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negotiating with suppliers
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producing any print or video promotional material
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giving presentation speeches
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supervising the event
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providing accompanying staff if necessary
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producing, distributing and collecting assessment questionnaires, and processing the results
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writing the final report.