COMPARATIVE ANALYSIS OF INTERNATIONAL CONFERENCE CENTRES’ RATES
Market research and commercial recommendations
1. Setting objectives
2. Planning activities
2.1 Defining the structural characteristics of the conference centre on which to conduct the benchmarking activity
2.2 Defining the scope of the analysis: identifying competitors
2.3 Defining the contents of the analysis: sample event
2.4 Scope of the analysis: venues surveyed
3. Analysing the results
3.1 Comparing the rates of the conference centres analysed in relation to a sample event
3.2 Conference centre time bands used
3.3 Comparing rates for conference rooms by size
3.4 Comparing rates relating to catering services, exhibitions or other use
3.5 Additional spaces
3.6 Support to accommodation facilities
3.7 Client response times and methods
3.8 Concluding remarks