DEVELOP A CONFERENCE CENTRE
Assessing the potential and conditions for developing conference activity in a venue
1.
Setting objectives
2.
Characteristics of the conference market
3.
Segmentation of national and international demand
4.
Assessing the conference destination
5.
Analysis of internal demand
6.
Competition
7.
Conditions for developing the conference activity in the destination
8.
Cost and revenue projections for the new conference venue
9.
Planning recommendations for the conference centre