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We conduct market research and feasibility studies for conference centres and convention bureaus, and marketing
and communication projects for destinations, individual venues or businesses. |
MARKETING OF THE CONFERENCE DESTINATION
Assessing the potential and conditions for the development of conference activity in a town
Assessing the potential and conditions for the development of conference activity in a town
Setting objectives
Conferences and events as strategic factors in development
- Why invest in the conference market
- Size and characteristics
- Trends
Conference demand
- Client segmentation
- Client requirements Analysis of supply of events services in the town
- Existing conference centres and meeting rooms
- Hotels
- Transport network
- Professional skills
- Options for social activities and leisure time
- Internal demand
The destination as perceived by clients
- Interviews with national PCOs
- Interviews with local PCOs
Competitors
- Regional competition
- National competition
- International competition
Setting achievable objectives
- SWOT analyses
- Scenarios
The strategic player: the Convention Bureau
- Functions, objectives, company structure
- Recommendations on operational structure
- Budget projections
Conclusions
Conferences and events as strategic factors in development
- Why invest in the conference market
- Size and characteristics
- Trends
Conference demand
- Client segmentation
- Client requirements Analysis of supply of events services in the town
- Existing conference centres and meeting rooms
- Hotels
- Transport network
- Professional skills
- Options for social activities and leisure time
- Internal demand
The destination as perceived by clients
- Interviews with national PCOs
- Interviews with local PCOs
Competitors
- Regional competition
- National competition
- International competition
Setting achievable objectives
- SWOT analyses
- Scenarios
The strategic player: the Convention Bureau
- Functions, objectives, company structure
- Recommendations on operational structure
- Budget projections
Conclusions
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