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"You were not born to live like brutes but to follow virtue and knowledge." Dante Alighieri |
Knowledge is the first step towards improvement. This is true in all fields, whether in our private or working lives.
The seminars we offer are intended to help you gain a better understanding of the events market, its trends, the competition, client requirements, as well as useful techniques to attract them, to organise more efficient meetings and to hit your targets.
The seminars are held by Maria Gabriella Gentile, Gabriella Ghigi and other trainers that we select for their expertise in the topics covered. All our trainers have a great deal of experience in professional training.
For some topics, guest speakers will be invited to attend if they have particularly relevant experience. Each seminar consists of a taught class and at least one individual or group exercise.
To find out more or to explore other possibilities, contact us and we will draw up a proposal. Or complete the form to request a proposal.
Characteristics and trends of the Italian meetings and events industry
Getting to know, identifying and contacting conference promoters
How to promote a destination to conference and incentive clients
Requirements for market success
What even the non-experts should know
Taking part in and winning international bids
How to make a venue more competitive
What it is and how it works
How to develop trust and interaction to optimise operations
Talking and writing effectively
How to acquire conferences through local opinion leaders
Conference client needs and service standards
How to organise effective promotional events
Acquiring a new client is 20 times more expensive than keeping one
Rules of conduct in business relations
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